webaffino.com

Lead Generation - Web Affino
Service · Lead Generation

Qualified leads,
delivered on autopilot.

End-to-end strategies to acquire qualified leads — from impression to inbox, across every channel that actually converts. Real humans, real intent, ready to buy.

LIVE
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LEADS GENERATED THIS MONTH

f Meta G Google Ads in LinkedIn TikTok YouTube N Native Ads WA Owned Email Web Affino CRM Pipeline

One pipeline. Eight channels. Every lead is real, qualified, and yours.

The Channel Matrix

Where your future
customers actually live.

We don't pick a channel and hope. We map your ideal buyer to where they actually spend time and engineer a presence at every touchpoint that matters.

f
B2C · Volume

Meta Ads

Facebook & Instagram. Lookalike audiences, lead forms with auto-fill, dynamic creatives. Best for emotional, lifestyle-driven products.

AVG CPL $12–45
REACH 3.8B users
BEST FOR D2C, Apps, Local
G
High Intent

Google Ads

Search, Display, Performance Max, YouTube. Capture demand the moment users type their problem. Highest-intent paid channel.

AVG CPL $25–120
QUERY VOLUME 8.5B/day
BEST FOR B2B, Services
in
B2B · Enterprise

LinkedIn Ads

Sponsored Content, Lead Gen Forms, InMail. Target by job title, company size, and seniority. The only place to reach decision-makers at scale.

AVG CPL $80–250
DECISION MAKERS 65M+
BEST FOR SaaS, B2B, Hi-AOV
Gen Z · Discovery

TikTok Ads

Spark Ads, In-Feed, TopView, Lead Gen Forms. UGC-driven creatives. The fastest-scaling channel for D2C brands targeting under-35.

AVG CPL $8–35
DAILY USERS 1.5B+
BEST FOR D2C, Trendy, UGC
Editorial · Trust

Native & Partner Ads

Outbrain, Taboola, Revcontent, premium publisher partnerships. Sponsored editorial content that drives qualified discovery traffic.

AVG CPL $15–60
PUBLISHER NETWORK 10K+ sites
BEST FOR Finance, Health
WA
★ Exclusive · Owned

Web Affino Properties

Sportsresso, Content Delight, Sassy Strides. Our owned content network gives you exclusive access to high-intent traffic we control.

AVG CPL 40-60% lower
MONTHLY VISITORS 2M+
BRAND SAFETY 100% Controlled
Watch It Happen

Anatomy of a
captured lead.

Click → Form → Submit → CRM. The full journey, in 15 seconds. Watch the demo or click the CTA yourself to trigger it.

webaffino.com/get-started

Get Started · Free

Ready to scale
your lead pipeline?

Talk to our team about a custom strategy for your business.

▶ Demo will start in 3s · or click the CTA to trigger it now

WA
Get Your Quote

Takes about 30 seconds. We'll respond within 1 business day.

Lead Captured!

New lead in CRM

Sarah Chen · Acme Corp

Score: 87 · Hot 🔥

STEP 1

CTA Clicked

Tracked + attributed

STEP 2

Form Submitted

Validated in real-time

STEP 3

Lead Scored

By intent & fit

STEP 4

Routed to CRM

In your inbox in seconds

The Lead Funnel

From 100K eyeballs
to your sales team.

Every channel feeds the same funnel. Here's how raw impressions become a qualified meeting on your calendar.

01 / IMPRESSIONS

100,000

100%

02 / CLICKS

2,500

2.5% CTR

03 / FORM VIEWS

1,750

70% landing engagement

04 / SUBMISSIONS

425

24% form CVR

05 / QUALIFIED LEADS ★

340

80% pass quality

Sample data from a real Q4 SaaS engagement · Numbers vary by industry & channel mix

LEAD QUALITY SCORE

How we filter junk from gold

85

/ 100 avg

Real human (not bot)
+25
Fits ICP profile
+30
Active intent signals
+20
Verified contact info
+10
Junk / fraud auto-rejected
-100
The Engagement

From kickoff
to first qualified lead.

Most lead programs go live in week 3. By week 6, the pipeline is filling daily. Here's the playbook.

Week 01

ICP & channel strategy

Define ideal customer. Map the buying committee. Audit existing data. Pick the 2–3 channels that match your funnel economics.

Week 02

Creative & landing build

Variant ad creatives shot/designed. Landing pages built and CRO-tested. Forms instrumented. Tracking pixels validated end-to-end.

Week 03

Soft launch

Limited budget across all chosen channels. Statistical signal collected on creatives, audiences, and offers. First leads land in CRM.

Weeks 04–05

Optimize & scale winners

Kill losers ruthlessly. 10× budget on winning combinations. Audience expansion. Creative iteration based on actual conversion data.

Week 06+

Pipeline at scale

Predictable daily lead volume hitting your CRM. CAC trending down monthly. Sales team has more leads than they can call.

Common Questions

Things people
always ask first.

Honest answers — no agency fluff.

For meaningful statistical signal, $5K–10K/month in media spend (per channel) is the practical floor. Below that, you can't run enough variants to actually learn what works. Our service fee sits on top of media — typically $3K–8K/month depending on channel count and volume.
First leads in week 3. Predictable daily volume by week 6. Profitable unit economics typically by month 3 once we've optimized creative and audience. Lead-gen is faster than SEO but slower than turning on a faucet — anyone promising "leads tomorrow" is selling list scraping.
We can guarantee CPL targets after a learning phase, but only because we've done diligence on your offer first. Anyone promising guaranteed lead volume on day one is either lying or planning to deliver junk leads to hit a number. We'd rather be honest than oversold.
Quality is our job, not yours. Every lead is automatically scored against your ICP. Sub-threshold leads are flagged before they ever hit your CRM. If a quality issue persists, we tighten audience targeting, raise form friction, or pause the channel — all before you have to ask.
Depends on your ICP. B2B SaaS with $20K+ ACV: LinkedIn + Google Search. D2C consumer brand: Meta + TikTok. High-AOV finance/health: Native + our owned properties. We'll tell you exactly where to start in the first call — and where not to waste money.
Ready to fill the pipeline?

Your sales team is
waiting for leads.

30-minute strategy call. We'll model your CAC, recommend the best channel mix, and tell you honestly whether we should work together — or whether you should fix something else first.

NO SETUP FEES · NO LONG-TERM CONTRACTS · CANCEL ANYTIME